- Is the activity new/ one-of-a-kind/ unusual in some way?
- Are there any VIPs or important stakeholders attending who could be involved in media activity?
- Will it be a suitable event for a journalist to attend?
- Will it be a visually interesting event, with opportunities for photography?
- Is there budget for a professional photographer to attend?
- Will someone be available to accompany any media who would like to attend?
- Are there supporting statistics that could be used?
- Does the event tie-in to the wider news agenda, either at a national or local level?
- What benefits does the event have for attendees?
Types of events/activities that might be suitable ‘news hooks’ are:
– Conferences, particularly involving students
– Summer schools
– Aimhigher roadshows
– Associate/ambassador events
– Visually interesting activities involving students e.g. creative, scientific, unusual venues etc
– Work with specific target groups of students e.g. young care leavers
– Events/activities with celebrities or VIPs attending e.g. MPs, sports people
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